"The Virtue of Not Playing It Cool" - Melissa Anelli

Interviewing J.K. Rowling in her home, working with 50,000 passionate fans and creating a successful business based on fandom – none of these things would have happened if Melissa Anelli had played it cool. She encourages the audience to question the value of “playing it cool” and to embrace their uncool moments, and use these moments to find their passion, joy and purpose.

Melissa Anelli is the CEO of Mischief Management and Co-Founder of BroadwayCon. She wrote "The New York Times" best-selling book, "Harry, A History: The true story of a boy wizard, his fans, and life inside the Harry Potter phenomenon," which featured a foreword from J.K. Rowling.